Indigenous thinking
for a mainstream world.
We bring Indigenous talent to the table at the outset of ideation to change the narrative and the outcome.
Unifying the 3% and the 97%
We connect, open, and influence culture to effect real change. We facilitate a new conversation between the 3% of Indigenous Australians and the 97% who are not.
We work with global brands and agencies to develop communication strategies that talk to everyone.
Proven Impact.
The Narrative in Motion
Amplifying Indigenous Voice
Changing the Outcome
Excellence Recognised
ARIA AwardBest Use of an Australian Recording in an AdvertisementCampfire X, in collaboration with 72andSunny, won the inaugural ARIA award for their work on the “Google: Helping You Help Others” campaign. The advertisement featured five-time ARIA winner Baker Boy, who praised the project for putting Indigenous language and culture at the forefront.
Anthem AwardSilver for NRMA’s “The Knowledge Keepers”At the 5th Annual Anthem Awards, Campfire X was awarded a Silver medal for the “The Knowledge Keepers” campaign created for NRMA. This award recognizes social impact and work that inspires action and change.
AdNews Champions of Change AwardCreative Catalyst for TAFE NSWCampfire X received the Creative Catalyst award at the AdNews Champions of Change event for the “Our Ways of Learning” initiative for TAFE NSW. Developed in partnership with Aboriginal artist Amy Allerton, the project led to a significant increase in Aboriginal student commencements.