Indigenous thinking
for a mainstream world.
We bring Indigenous talent to the table at the outset of ideation to change the narrative and the outcome.
Unifying the 3% and the 97%
We connect, open, and influence culture to effect real change. We facilitate a new conversation between the 3% of Indigenous Australians and the 97% who are not.
We work with global brands and agencies to develop communication strategies that talk to everyone.
Proven Impact.
The Narrative in Motion
Amplifying Indigenous Voice
Brad Cooke
Co-Founder Engagement Specialist & Indigenous Creative
Peter Kirk
Co-Founder & Indigenous Creative
Changing the Outcome
“Campfire x engaged the Community of Brewarrina through extensive consultation through awaiting invitation by the Brewarrina LALC/ Community, this local protocol is customary practice, and this model of integrity and respect is how things can be done.”
– Melissa Kirby, Brewarrina Local Aboriginal Land Council
“We feel lucky to have found a creative partner in Campfire x, that is genuinely invested in delivering outstanding results, with heart.”
– Michael Barlow Stringer, LiveUp Program Manager, iLA
“The collaboration, passion and deep expertise in storytelling bares testimony to the result Campfire x delivered on for the Beyond 3% project with IAG.”
– Rae – IAG
“Peter Kirk and Brad Cooke bring exceptional creative capabilities and cultural expertise, with their commitment to excellence consistently delivering impactful results.”
– Will Easton, Managing Director Australia & New Zealand, META
Excellence Recognised
ARIA Award
Best Use of an Australian Recording in an Advertisement
Campfire X, in collaboration with 72andSunny, won the inaugural ARIA award for their work on the “Google: Helping You Help Others” campaign. The advertisement featured five-time ARIA winner Baker Boy, who praised the project for putting Indigenous language and culture at the forefront.
Anthem Award
Silver for NRMA’s “The Knowledge Keepers”
At the 5th Annual Anthem Awards, Campfire X was awarded a Silver medal for the “The Knowledge Keepers” campaign created for NRMA. This award recognizes social impact and work that inspires action and change.
AdNews Champions of Change Award
Creative Catalyst for TAFE NSW
Campfire X received the Creative Catalyst award at the AdNews Champions of Change event for the “Our Ways of Learning” initiative for TAFE NSW. Developed in partnership with Aboriginal artist Amy Allerton, the project led to a significant increase in Aboriginal student commencements.