We’d love to have a yarn about making something special with you...
Welcome to our Campfire
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Strategy, creativity and engagement is the foundation of everything we do.
Client relationships, team collaboration and an unwavering focus on results are what drives us. We strive to build the gap between both cultures. It's written in our name Campfire x, the Campfire approach is at our core, this philosophy is in our name, our values and underpins our approach to every engagement.
Since 2019 we have been working with our amazing clients, creating meaningful impact and compelling experiences.
Our team is a nice blend of Indigenous creatives, strategists and corporate professionals who believe that diversity of thought and structures is an essential ingredient in every engagement we undertake.
As a results no two projects are alike. By blending our range of Indigenous creatives, designers and Indigenous professionals we have a team that can approach and overcome any challenges.
Six reasons
clients join
our Campfire
clients join
our Campfire
- Connection: We help leaders get an intuitive understanding of Indigenous Cultural Protocols to build trust in community.
- Strategy: Connection to 60,000 years of continuous culture unlocks totally new perspectives on your strategic challenges and opportunities.
- Storytelling: Storytelling is central to Indigenous culture, we help you apply it to make better advertising, content, design, film, music, art, technology - to tell better stories.
- Mobs: We work with mobs everywhere to co-design programs of change that directly improve life in Indigenous communities.
- Talent: We work with a growing pool of talented Indigenous creators, we can grant access to this network and connect people to opportunities.
- Advisory: Our senior partners can help you to change your organisations through consultancy services, RAP advisory, keynote speeches, and more.
How we work
A yarn is just a better way to communicate. First we talk about who we are and who you are, rather than what you do. Yarning is about connection, and finding something we’d enjoy doing together.
Campfires are the place where problems are solved. This can be a metaphorical place or a virtual place, a coming together. Where possible we will take you on to Country to learn about mob culture.
Strategies and ideas that come from a Campfire are ours to share. We will bring an eclectic collective of Indigenous creators into our projects. By working together like this we will change each other, and the world.
The Leadership Team
An eclectic and cross-discipline team with deep expertise in: Indigenous Community Engagement, Media and Broadcasting; Film/Content Production; Research and Insights; Creative Communication Strategy; UX/CX; Art, Photography & Design.
Peter Kirk
Indigenous creative living on Bediagal Country.
Co-Founder
Connector and Indigenous Creative
Peter Kirk is a proud First Nations director and Co-Founder of Campfire x, celebrated for his bold, human-centred storytelling and commitment to cultural integrity.
With over two decades of experience across film, television, and digital media, Peter has directed award-winning campaigns for global brands such as Netflix, Xbox, Microsoft, and Greenpeace - earning accolades including Webby, ADMA, and W3 Awards.
A multi award winning filmmaker, his feature Hello Forever gained international acclaim, while his leadership continues to shape the creative industry through mentorship and roles such as juror for Spikes Asia.
Peter’s work spanning grassroots community projects to large-scale productions reflects his belief that storytelling can educate, connect, and transform. At Campfire x, he leads with vision and heart, using media to amplify First Nations voices and inspire creative bravery across cultures.
E: Peter@campfirex.co
Brad Cooke
Bidjigal man living on Country.
Co-Founder
Engagement Specialist and Indigenous Creative
Problem solver, creative, connector, mentor.
Brad Cooke is a proud Bidjigal man from La Perouse, whose work is rooted in culture, community, and truth-telling. As Co-Founder of Campfire x, Brad brings heart, humility, and leadership to every project ensuring First Nations voices remain at the centre of every story.
With experience spanning media, public service, and community engagement, Brad has built a career on authentic connection. His time at NITV, ABC Grandstand, and Koori Radio laid the foundation for his mission to amplify Indigenous stories with integrity and care.
At Campfire x, he has led values-driven campaigns for major partners including Facebook and Google, creating culturally safe spaces for storytelling that heal, educate, and inspire.
Guided by the belief that “the best stories are told by the people they’re about,” Brad continues to empower others to be seen, heard, and celebrated.
E: brad@campfirex.co
Jodi Shannon
Wiradjuri Woman living on Darkinjung Country
Creative Producer
Jodi Shannon is a proud Wiradjuri woman whose work embodies heart, creativity, and deep connection to community.
Moving seamlessly between government, corporate, and community spaces, she leads with authenticity and cultural integrity.
With a background spanning public service, creative direction, and community engagement, Jodi has championed projects that amplify First Nations voices through storytelling, media, and the arts. Her work is guided by genuine listening to people, to Country, and to Culture.
At Campfire x, Jodi has helped drive landmark initiatives such as The Knowledge Keepers documentary and collaborations with Netflix, creating culturally safe pathways for First Nations creatives.
Leading national campaigns, Jodi’s approach is grounded in care, collaboration, and cultural respect, uplifting others and honouring the strength of her people.
E: Jodi@campfirex.co
Consultants
Brendan Blacklock
Brendan Blacklock is a Biripi and Ngarabal cinematographer who grew up on Dharug Country and is the founder of Blacklock Media.
His work spans drama, documentary and television, with a focus on authentic storytelling that connects people, culture and Country.
Over the past decade, Brendan has developed a reputation for capturing stories with honesty and respect. His cinematography credits include Blak Ball, No Offence, Looking Black and Language and Me for ABC, The Knowledge Keepers for SBS and the UN Environmental Film Festival, and the Ray-Ban × Meta campaign with Campfire X.
Through Blacklock Media, he produced and shot The Return of the Gweagal Spears, a one-hour documentary on the repatriation of artefacts taken by Captain Cook and Joseph Banks in 1770.
Brendan has also created 26 short films for the National NAIDOC Awards and multiple Welcome to Country films for major events including Sydney WorldPride 2023.
A graduate of AFTRS, he brings a grounded, cinematic eye and deep cultural understanding to every production, ensuring that each story is told with truth, beauty and respect for Country.
Corel Ozies
Cornel is an Indigenous man from the Kimberley region of Western Australia who started his career as a video editor at his local TV station Goolarri in Broome.
After seeing and editing many of other people’s stories he felt he needed to tell his. 2007 saw Cornel direct his first short film entitled Bollywood Dreaming which had a successful run on the film festival circuit here in Australia, North America and Canada.
2008 saw him pick up an international award for Jarlmadangah dreams: Our dream Our reality at the Cherokee Film Festival in America for Best Documentary.
Once more he had an itch to try a new direction in film making when he decided to pick up the camera and become a cinematographer. Cornel worked in his family owned production house Wawili Pitjas telling many unique stories from his Kimberley region for ABC, SBS and NITV.
In 2011 Cornel enrolled at Australian Film Television Radio School to do his Graduate Diploma in Cinematography to hone his skills as a cinematographer.
Since completing his Diploma Cornel has now gone Freelance and has worked on a variety of projects which includes an Indigenous cooking series “Kriol Kitchen” for NITV, a comedy show Woollo for ABC, camera attachments on Three feature films Thor -Ragnarok, The Sapphires and The Great Gatsby, a Documentary about the Black Panther movement in Australia and Move It Mob Style an Indigenous Hip Hop dance and health program for NITV and ABC.
Julian Bell
Julian is a senior communications leader who excels at connecting brands with audiences for policy and commercial success. He has a long history of partnering with CMOs, senior executives, boards and Federal and State Ministers to provide strategic counsel, insights and high-level advertising programs for some of Australia’s most prominent brands.
He’s highly experienced in authoring advertising and marketing plans that help brands navigate the complex and fragmented landscape of media consumption and content interaction – including the burgeoning intersection of social, influencer and entertainment.
For the last 4 years, Julian was Managing Director at Clemenger BBDO, leading the Australian Governments’ ‘Agency Village’. He is particularly proud of the campaign he led for the Dept of Education to re-position and elevate the teaching profession; ‘Be That Teacher’ (resulting in a +10% increase in course applications and being recognised as the Australian Marketing Institute’s 2024 marketing campaign of the year).
He has also led cross-functional agency services and villages incorporating PR, media, research, CALD and corporate communications for Defence Force Recruiting, Smartraveller and Victorian Government agencies including the TAC, Department of Health, Treaty Advancement Victoria and the Dept of Health.